Founder Bio: Sabina Rahaman

Sabina brings a blend of strategic rigor and creative leadership to her marketing practice. Her experience spans global CPG and high growth, venture-backed DTC brands in health & wellness, personal care, haircare, and food—as well as B2B2C clients in financial lending and medical devices. She has held brand marketing roles at Unilever, Sakara Life, Nutrafol, and Clean Program, managing brands ranging from $5MM to $500MM in revenue.

As a Fractional CMO, Sabina partners with start-up and mid-size clients to guide brand strategy, lead integrated marketing execution, and optimize channel performance. She specializes in building brands that are distinctive, defensible, and designed to perform—scaling them through creative storytelling that drives results across digital and offline channels. Over the years, she has led brand turnarounds, high-impact creative campaigns, innovation launches, and new channel expansion.

With deep expertise in direct-to-consumer brands, Sabina helps start-ups launch new products and build the marketing ecosystems required for sustainable growth. For established and mid-sized businesses, she focuses on building modern marketing foundations that can scale: creative toolkits, digital strategy, AI powered marketing-tech stacks, and high-performing teams. She’s known for bridging brand and performance.

Guided by her mantra, “color outside the lines,” Sabina takes a customer-obsessed, founder-friendly approach while staying anchored in measurable outcomes. She holds a BBA in Industrial Design from the University of Michigan and an MBA from Emory University.